Business blogging, like any other aspect of marketing, requires a certain amount of time and effort invested to be productive. There are a few methods that you can use to balance your schedule so you may efficiently create articles and get back to doing the business you are marketing.
Make a time budget
Decide in advance how much time you want to devote to your writing. Ask yourself how long you are willing to focus on writing in one sitting. Twenty minutes at a time? Ten? It’s up to you and it is important to set this rule because it will help you avoid getting burnt out.
Write where you are comfortable
Find a place, free of distractions where you may spend a designated amount of time writing. I often take a pen and notebook to the couch or venture out to a park to write. Hard copy blogs can be later typed out and refined but I feel that it is important to record initial thoughts while they are fresh. Many times, being in a comfortable and familiar environment helps those creative juices flow.
Jot down ideas
Get in the habit of storing away blog ideas or other interesting business thoughts for later. Look for inspiration in your daily activities. Do you feel like you answer certain questions over and over again for different people? Consider writing an article about those questions, FAQ (frequently asked questions) can be the best blog fodder.
Stop when you’re done
Don’t feel pressured to create heaps and heaps of content. More isn’t always good! In fact you may want to take time to read back over everything you’ve penned and ask yourself, can this be simplified?
Knowing when to stop is also about not being a perfectionist. Ask a friend or family member to read your unpublished blog and for some feedback, then once you can be sure there are no glaring errors and everything makes sense, it is time to publish.
Everyone has their own way of going about creative writing. I’m sure many of us have not yet forgotten our childhood years in school and having to complete writing assignments. While we are somewhat “graded” by the blogs we produce, there is no reason to fear failure.
Consider this for your blogging goal: Balance quality with quantity. Don’t write one great blog and then not write anything else for months. I know, it sounds like a high maintenance project but this is why forming your own writing structure will help you complete these projects without tearing your hair out and denouncing the entire concept of blogging.
This is a good thing!